Fendi, St. John & Gucci

Fun Facts:

Fendi is unique in that it has been run not by male members of the family but by five sisters, daughters of Adele and Edoardo Fendi, who became involved in the business after the death of their father in 1954. Fendi originally specialized in producing high-quality furs and leather goods on Via del Plebiscito in Rome in 1925.

Although Fendi produces a ready-to-wear line, the name is probably best known in the fashion arena for its dramatic fur collections, which have been designed by Karl Lagerfeld since 1962. It has been the company’s relationship with Lagerfeld that brought the Fendi name to the attention of the fashion press. Lagerfeld was also responsible for designing the double-F-griffe  that is almost as well recognized among the fashion cognoscenti as the double-C and double-G symbols of Chanel and Gucci.

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St. John is short for St. John Knits International Inc.  It is labeled as an upscale American fashion brand that specializes in women’s knitwear. The garments especially appeal to executive women or women in positions of authority, due to the use of gold buttons reminiscent of military or nautical officer clothing

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Guccio Gucci (awesome name by the way) opened a small saddlery shop in 1906 and started selling practical leather bags to his horsemen customers in the ‘20s. As a young man, he rapidly built a reputation for quality, hiring the best craftsmen he could find to work in his atelier. The quality was so outstanding he quickly gained a reputation and started to expand his line in Rome. The third store opened in Milan in 1951. By the time the fourth store opened in Manhattan in 1953, Guccio had died and his sons were running the business.

The brand was famous for a while, thanks to famous customers like Jackie O., Grace Kelly and Aubrey Hepburn, but by the ‘80s Guccio’s grandsons were running the company into the ground. They started to dull the appeal of the high-name brand by agreeing to strange partnerships…designing the interior of the AMC Hornet station wagon. Knockoffs were everywhere, and the grandsons started fighting…yes, physically. One business meeting ended in a fight, and reportedly one of the grandsons hit the other one in the head with an answering machine! haha.

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Louis Vuitton Lust

Louis Vuitton Malletier born, August 4, 1821 in Jura, France. Moved to Paris in 1835 and there, he became an apprentice Layetier to prominent households. Because of his well established reputation in his field, Napoleon III of France appointed Vuitton as Layetier to his wife, Empress Eugénie de Montijo. Through his experience with the French aristocracy, he developed expert knowledge of what made a good traveling case. It was then that he began to design his own luggage, setting the foundations for LV Co.

Fun Facts:

  • 99% of all Louis Vuitton bags in the world are fake but the bag below is definitely not :).
  • Louis Vuitton opened his first store in 1854, but only began making handbags after the 1892 world’s fair.
  • The first LVs sold in the United States were sold in 1898 by Wanamaker’s department stores
  • Though it’s been around since 1930, the Speedy didn’t gain a massive following until it was redesigned for Audrey Hepburn in the 60s.
  • The “LV” monogram was originally meant to foil counterfeiting attempts

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Prada

Fun Fact: Prada first began as an Italian leather bag manufacturer in 1913, created by Mario Prada. But the Prada name is most famous due to the success of his grand-daughter, Miuccia, born 1949. While it was Mario Prada who started creating the magnificent bags we know and love today, it was Miuccia who introduced the men and women’s clothing lines in the early 90s

Prada Evening Purse

Prada Evening Purse. Worn once.

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